What is SMO
SMO stands for Social Media Optimization. It’s the process of using social media platforms to increase awareness, traffic, and engagement for your website or brand. Think of it as SEO, but specifically for social media. Here’s a breakdown: 1. Purpose of SMO Improve brand visibility on social platforms like Facebook, Instagram, Twitter, LinkedIn, etc. Drive […]
What is PPC
PPC stands for Pay-Per-Click. It’s a type of online advertising where you pay a fee each time someone clicks on your ad. Instead of earning visits organically, you “buy” traffic to your website. Here’s a clear breakdown: 1. How PPC Works You create ads (text, images, or video) and choose where to show them (Google, […]
Website Development
Website Development is the process of creating and maintaining websites for the internet or an intranet. It involves everything from designing the layout to coding the functionality and ensuring the site works well for visitors. Here’s a clear breakdown: 1. Types of Website Development a) Front-End Development (Client-Side) Everything users see and interact with on […]