PPC stands for Pay-Per-Click. It’s a type of online advertising where you pay a fee each time someone clicks on your ad. Instead of earning visits organically, you “buy” traffic to your website.
Here’s a clear breakdown:
1. How PPC Works
You create ads (text, images, or video) and choose where to show them (Google, social media, etc.).
You bid on keywords or audiences relevant to your business.
Every time someone clicks your ad, you pay a certain amount.
2. Common Types of PPC
Search Ads: Appear on Google or Bing when someone searches for specific keywords.
Display Ads: Banner or image ads on websites in Google Display Network.
Social Media Ads: Paid ads on platforms like Facebook, Instagram, or LinkedIn.
Shopping Ads: Product ads on Google Shopping or e-commerce platforms.
3. Advantages of PPC
Immediate traffic: Unlike SEO, you get clicks as soon as your ad runs.
Highly targeted: You can target by location, interests, device, or keywords.
Measurable results: You can track clicks, conversions, and ROI.
4. PPC vs. SEO
| Feature | PPC | SEO |
|---|---|---|
| Cost | Pay per click | Free, but takes time to rank |
| Speed | Immediate | Long-term |
| Traffic Control | High control, can target users | Less control, organic traffic |
| Results Duration | Stops when you stop paying | Long-lasting if optimized |