SEO stands for Search Engine Optimization. It’s the practice of optimizing your website so that it ranks higher in search engine results like Google, Bing, or Yahoo. The higher your website ranks, the more people are likely to visit it.
Here’s a breakdown:
1. Purpose of SEO
- Increase organic (non-paid) traffic to your website.
- Make your site more visible to people searching for your products, services, or content.
- Improve user experience and site credibility.
2. Main Components of SEO
a) On-Page SEO
- Optimizing elements on your website:
- Keywords in titles, headings, and content
- Meta descriptions
- URL structure
- Image alt texts
- Internal linking
b) Off-Page SEO
- Activities outside your website that improve rankings:
- Backlinks (other sites linking to you)
- Social media mentions
- Guest posting
c) Technical SEO
- Ensures your website runs smoothly for search engines:
- Fast loading speed
- Mobile-friendly design
- Secure connection (HTTPS)
- Proper site structure and sitemap
3. Why SEO Matters
- More visibility → more traffic → more leads or sales.
- Builds credibility and trust with your audience.
- Cost-effective compared to paid ads (long-term results).